George & Matilda Eyecare unites independent Optometrists from across Australia. Proudly independent, we’re your local optometry experts with the latest in eyecare technology and eyewear brands.


George & Matilda Eyecare founded in 2016. An Australian business proudly uniting the best independents together to continue to enhance the everyday vision needs for over 100 local communities. We simply take the time to care.

Founder & CEO Note

George and Matilda Eyecare is born of the Australian spirit. With a name inspired by the first high street and the cultural spirit of Australia’s national DNA. It was important to me this name was warm and friendly, not cold, and functional like many others. This would go on to represent in our core values and our engagement with our team and community. Together with our best people, leveraging all the smarts of today’s technology and platforms with size and scale that simply benefits everyone.  I believe our Independents do it best, living local and some have provided quality eyecare to local families for decades. Together we can build a brand people can trust time and time again for our future generations.

Our Team

Chris Beer, CEO

The Founder and CEO of G&M with over 32 years of experience in the retail sector across APAC. He previously served as the CEO of OPSM overseeing a multi-million-dollar expansion after it was acquired by Luxottica in 2003. Thereafter he was CEO APAC of Luxottica and collectively in charge of over 8,500 staff and $1bn+ in sales. Chris holds an Associate Diploma of Business (Marketing) from Swinburne University of Technology

Emma Roche, CFO

Emma has over 20+ years in the finance sector starting her career in audit at KPMG both in Sydney and London, exposing her to clients both private and listed from a broad range of industries. Leaving KPMG in 2015, she has held a number of senior financial positions at ASX 200 and ASX 300 companies in the deathcare services and agricultural services industries for companies that have grown through roll up M&A opportunities. Emma and her finance team are responsible for the delivery of the company’s statutory and management reporting obligations, internal control procedures and treasury management.
Emma graduated from University of Technology Sydney with a Bachelor of Business majoring in Accounting & Finance and is a member of Chartered Accountants Australia and New Zealand.

Matt Bradford, COO

Matt has 30 + years of Retail experience. Previously the Executive Chairman and majority shareholder of 16 optical practices. He is Non-Executive Chairman of Sporting Boards and QRL Rugby League Board member (SEQ). Additionally, Matt is Certified Company Director from the Australian Institute of Company Directors. He serves as the CEO of Bradford Consulting Group since September 2007.

Lily Lee, CMO

Lily has extensive brand, retail and online marketing experience having worked across a broad range of industries for Procter & Gamble, Nestle CPW, Pizza Hut, Hanes and RSEA Safety. Lily holds a Bachelor of Business Management Degree, majoring in Marketing from QUT. She is also a Graduate of the Australian Institute of Company Directors. Lily was Chair of Shaun Parker & Co, an award-winning dance company, and she is currently an Advisor to start-ups.

Heather Campbell, GM of HR

Over 5 years with G&M and over 20 years’ experience in retail (Big Box, Supermarkets, Officeworks & more specialist retail such as Howards Storage World). Heather is passionate about coaching and mentoring our team to be stronger leaders.

Cassie Gersbach, GM of Partnerships

Original member of G&M with over 29 years’ experience in retail (Women’s Apparel, Specialty and Eyewear / Eyecare). She previously held leadership roles of across multiple functions from Sales, Operations and Human Resources. Cassie is Certified Human Synergistics Practitioner and Executive Coach and Consultant Institute of Coaching and Consulting Psychology.

Ant Hudson, GM of Audiology

Ant has over 30 years of diverse retail experience gained in South Africa, Middle East, UK and ANZ.
He previously held National sales roles in Optical with Luxottica and in Audiology with Audika.
Ant holds a Bachelor of Commerce degree from Rhodes University and an MBA from Stellenbosch University.

Our 5-Point Promise

When it comes to eyecare, we believe peace-of-mind should come as standard.

That’s why at George & Matilda Eyecare, we don’t just talk about offering the best care and service, we guarantee it.

This is our promise to you.

5-Point Promise

2 Year Frame Guarantee

Broken or damaged frames? We'll repair or replace them for free, if purchased in the last two years.

2 Year Lens Guarantee

The quality of your lenses is fully guaranteed for two years after purchase.

30 Day Exchange

We'll replace your frames within 30 days if you're not entirely satisfied.

Prescription Alteration

If your Optometrist changes your prescription within three months, we'll replace your lenses for free.

Lifetime Service

We'll happily adjust, clean and service your glasses, any time, for free.

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