George & Matilda Eyecare unites independent Optometrists from across Australia. Proudly independent, we’re your local optometry experts with the latest in eyecare technology and eyewear brands.


George & Matilda Eyecare founded in 2016. An Australian business proudly uniting the best independents together to continue to enhance the everyday vision needs for over 100 local communities. We simply take the time to care.

Founder & CEO Note

George and Matilda Eyecare is born of the Australian spirit. With a name inspired by the first high street and the cultural spirit of Australia’s national DNA. It was important to me this name was warm and friendly, not cold, and functional like many others. This would go on to represent in our core values and our engagement with our team and community. Together with our best people, leveraging all the smarts of today’s technology and platforms with size and scale that simply benefits everyone. with all the smarts of today’s technology and platforms with size and scale that benefits everyone.  I believe our Independents do it best, living local and some have provided quality eyecare to local families for decades. Together we can build a brand people can trust time and time again for our future generations.

Our Team

Chris Beer, CEO

The Founder and CEO of G&M with over 32 years of experience in the retail sector across APAC. He previously served as the CEO of OPSM overseeing a multi-million-dollar expansion after it was acquired by Luxottica in 2003. Thereafter he was CEO APAC of Luxottica and collectively in charge of over 8,500 staff and $1bn+ in sales. Chris holds an Associate Diploma of Business (Marketing) from Swinburne University of Technology

Kevin Lui, CFO

With 14 years of experience at Macquarie Group, most recently as the CFO, Corporate & Asset Finance (CAF), overseeing $40bn AUM and responsible for delivery of all Finance, FP&A, Tax, Treasury, Investor Relations. He served as a financial lead in a number of high-profile acquisitions and disposals across multiple industries. Kevin holds a Master of Finance from INSEAD and a Bachelor of Science with Honours from LSE.

Matt Bradford, COO

Matt has 30 + years of Retail experience. Previously the Executive Chairman and majority shareholder of 16 optical practices. He is Non-Executive Chairman of Sporting Boards and QRL Rugby League Board member (SEQ). Additionally, Matt is Certified Company Director from the Australian Institute of Company Directors. He serves as the CEO of Bradford Consulting Group since September 2007.

Heather Campbell, GM of HR

Over 5 years with G&M and over 20 years’ experience in retail (Big Box, Supermarkets, Officeworks & more specialist retail such as Howards Storage World). Heather is passionate about coaching and mentoring our team to be stronger leaders.

Cassie Gersbach, GM of Partnerships

Original member of G&M with over 29 years’ experience in retail (Women’s Apparel, Specialty and Eyewear / Eyecare). She previously held leadership roles of across multiple functions from Sales, Operations and Human Resources. Cassie is Certified Human Synergistics Practitioner and Executive Coach and Consultant Institute of Coaching and Consulting Psychology.

Jacqui Jang, Senior Commercial Manager

Over 10 years’ experience in FMCG at Woolworths Group Ltd, most recently as a Finance/Commercial Manager. Responsible for delivery of Finance and FP&A in Supermarkets ($37bn AUD) & Endeavour Group ($8bn AUD), creation and launch of Loyalty Program (Everyday Rewards) and establishing a Group Centralised Reporting Function. Holds a Bachelor of Commerce (Accounting) and Master of Commerce (Accounting) from Western Sydney University and is a Certified Practicing Accountant (CPA)

Our 5-Point Promise

When it comes to eyecare, we believe peace-of-mind should come as standard.

That’s why at George & Matilda Eyecare, we don’t just talk about offering the best care and service, we guarantee it.

This is our promise to you.

5-Point Promise

2 Year Frame Guarantee

Broken or damaged frames? We'll repair or replace them for free, if purchased in the last two years.

2 Year Lens Guarantee

The quality of your lenses is fully guaranteed for two years after purchase.

30 Day Exchange

We'll replace your frames within 30 days if you're not entirely satisfied.

Prescription Alteration

If your Optometrist changes your prescription within three months, we'll replace your lenses for free.

Lifetime Service

We'll happily adjust, clean and service your glasses, any time, for free.

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