Looking for eyewear that’s fun, expressive and full of personality? WOOW Eyewear combines vibrant colour, playful design and French creativity to create frames that stand out for all the right reasons.

Designed in Paris, WOOW was created to bring positivity, individuality and a touch of surprise to everyday eyewear. Known for its bold colours, distinctive shapes and uplifting details, WOOW frames are designed for people who want their glasses to reflect their personality.

About WOOW eyewear

Launched by the creative minds behind the acclaimed French eyewear brand FACE À FACE, WOOW was founded with a simple mission: bring optimism and energy to eyewear design. The brand’s collections are inspired by positive attitudes, playful self-expression and the belief that great eyewear should make you feel as good as you look.

Today, WOOW is recognised around the world for its distinctive Parisian style, vibrant colours and joyful approach to eyewear design

What makes WOOW eyewear unique?

WOOW challenges the idea that eyewear should blend into the background. Every collection is designed to be playful, colourful and inspiring, helping wearers express their unique style with confidence.

Many WOOW frames feature unexpected colour combinations, creative detailing and uplifting messages hidden on the inside of the temples, adding a touch of joy to every pair.

  • Designed in Paris
  • Bold colours and distinctive styling
  • Lightweight, comfortable wear
  • Playful details and hidden inspirational messages
  • Premium acetate and quality materials
  • Contemporary designs for men and women
  • Created by renowned French eyewear designers

Individuality through WOOW eyewear

WOOW is for people who love to express their personality through style. From bright pops of colour to modern shapes and unexpected contrasts, every frame is designed to make a statement while remaining comfortable enough for everyday wear.

Whether you’re searching for:

  • Colourful prescription glasses
  • Fashion-forward women’s frames
  • Modern eyewear with personality
  • Unique acetate glasses
  • French designer eyewear
  • Statement optical frames

WOOW offers eyewear that is creative, confident and refreshingly different.

Browse the full range instore. Available at the following locations.

Balwyn • Cairns •  Kenmore • Canberra • Chermside  • Noosaville • Pialba • Maroochydore • Moss Vale • Mount Martha • Southport